A mission statement is a formal short written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company´s strategies."
what does your gyms mission statement say ? What do you want your location to represent? Is your gyms mission statement representative of you and your goals?
I currently work for gravity fitness spa as a fitness instructor, but I use to work for equinox as a personal trainer over a year ago.
equinox was voted "AMERICA'S HEALTHIEST GYM" BY HEALTH MAGAZINE (whatever that means)
gravity has been consistantly rated one of the "10 best gyms" by various national publications.
Both gyms are high end facilities where celebrities workout regularly (gravity is located inside of le parker meridian hotel in midtown.)
mission statements:
"its not fitness. its life"
"your workout. not your life"
What do these statements mean to you? Which one is more appealing?
gravity:
equinox:
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